The NAIA Story | Luxury Swimwear Designed in London
By Tess Daly & Gayle Lawton, Founders of NAIA Beach
Your Best Self, Uncovered
If you've recently discovered NAIA, we'd like to be the first to say hello, and welcome.
We're Tess Daly and Gayle Lawton, founders of NAIA Beach, and we're so pleased you're here.
People often ask us how NAIA began, and the truth is, it started long before we ever designed our first swimsuit. It began with a friendship, a shared love of travel and a vision to create luxury swimwear that helps women feel confident, comfortable and effortlessly beautiful.
As women ourselves, we know that shopping for swimwear isn't always easy. We've both experienced the frustration of searching for pieces that fit beautifully, provide support where you want it and still feel elegant enough to wear with confidence. Too often, we couldn't find exactly what we were looking for, so we decided to create it ourselves.
That simple idea became NAIA.
Designed by Women, For Women
From the very beginning, NAIA has been designed by women, for women.
We believe exceptional fit is the foundation of confidence, and every collection starts with one simple question:
How will this make a woman feel?
With more than 25 years of industry experience behind our brand, every NAIA swimsuit, bikini and resortwear piece is carefully developed, refined and fitted multiple times to achieve the perfect balance of support, comfort and timeless elegance.
Every silhouette is thoughtfully designed to flatter the female form, while premium fabrics, luxurious finishes and considered details ensure each piece feels every bit as beautiful as it looks.
Our aim has never been to follow trends.
It's to create timeless swimwear that women reach for year after year, wherever in the world they're travelling.
The Story Behind Subtle Sculpt®
One of the innovations we're most proud of is Subtle Sculpt®, our signature technology that we created exclusively for NAIA.
We believed women shouldn't have to choose between feeling supported and feeling comfortable.
Traditional shaping swimwear often relies on heavy compression and restrictive fabrics. We wanted something different.
Subtle Sculpt® has been carefully developed to provide gentle shaping and discreet support without compromising comfort or freedom of movement. It smooths and enhances your natural silhouette while allowing you to move, swim and relax with complete confidence.
Rather than changing your body, it celebrates it.
It's a philosophy that runs through every NAIA collection and one that perfectly reflects what we believe luxury swimwear should feel like.
Inspired by Travel, Designed for Every Destination
Travel has always been at the heart of everything we do.
We've been fortunate enough to visit some of the world's most beautiful destinations, from the Italian coastline and the Greek Islands to the Balearics, the Caribbean and beyond. Those experiences continue to inspire every collection we design.
We don't simply create swimwear.
We create complete holiday wardrobes.
Pieces that take you effortlessly from beach mornings and poolside afternoons to long lunches, sunset cocktails and evenings under the stars.
Our collections are designed to mix beautifully together, making packing simpler while ensuring you always feel polished, confident and ready for wherever the day takes you.
Designed in London. Loved Around the World.
Every NAIA collection is proudly designed in London, where every print, silhouette and thoughtful detail begins its journey.
While our inspiration comes from destinations across the globe, every piece is designed with meticulous attention to fit, craftsmanship and longevity before being brought to life by our trusted manufacturing partners.
Today, we're incredibly proud to see NAIA worn by women around the world.
From the beaches of Australia and the Mediterranean to luxury resorts in Dubai, the Caribbean, Europe and the United States, our collections travel wherever our customers do.
Knowing that NAIA has become part of your holidays, milestone celebrations, honeymoons, family adventures and unforgettable memories is one of the greatest privileges of what we do.
We hope wherever your next destination may be, NAIA is packed in your suitcase.
More Than Swimwear
As NAIA has grown, so has our vision.
Alongside our signature swimwear collections, we've expanded into luxury resortwear, women's activewear and men's swimwear, all created with the same commitment to premium quality, exceptional fit and timeless design.
Every piece is thoughtfully designed to complement the next, allowing you to build a wardrobe that works effortlessly from sunrise to sunset and from one destination to another.
We believe in creating investment pieces you'll love for years, not just one season.
Thoughtfully Made
Beautiful design should also be considered design.
Many of our fabrics are made using regenerated materials, including repurposed post-consumer plastics, discarded textiles and recovered fishing nets.
By choosing innovative recycled fabrics alongside premium craftsmanship, we're taking positive steps towards creating collections that are more responsible while maintaining the exceptional quality and durability our customers expect.
It's an ongoing journey, and one we're proud to continue.
Our Community
The most rewarding part of building NAIA has never been seeing our collections in beautiful destinations.
It's seeing the women who wear them.
Women of every age, shape and stage of life choosing NAIA to be part of their holidays, celebrations and special moments is exactly why we started this journey.
Every photograph you share, every message you send and every story you tell reminds us why we created this brand.
Our community is, and always will be, at the heart of NAIA.
Why Women Choose NAIA
At NAIA, every decision we make is guided by one simple goal: helping women feel confident, comfortable and effortlessly beautiful.
Here's what defines us:
· Designed in London, inspired by destinations around the world.
· Designed by women, for women, with exceptional fit at the heart of every collection.
· Exclusive Subtle Sculpt® technology, created and owned by NAIA to provide gentle support without restriction.
· Luxury swimwear, bikinis, resortwear, activewear and men's swimwear designed to be worn together.
· Premium fabrics and meticulous craftsmanship, chosen for their comfort, longevity and beautiful finish.
· Many collections crafted using regenerated materials, helping reduce waste while creating garments made to last.
· Loved by women around the world, from first holidays to lifelong adventures.
Thank You
Whether you've been with us from the very beginning or you're discovering NAIA for the first time, thank you for allowing us to be part of your story.
It is a privilege to design pieces that become part of your holidays, your celebrations and the moments you'll remember forever.
We hope every time you wear NAIA, you feel like the very best version of yourself.
We can't wait to see where your next adventure takes you.
With love,
Tess Daly & Gayle Lawton
Founders, NAIA Beach
