Inside the Launch of Our First NAIA Beach Pop Up Store in Notting Hill
There are moments in business that stay with you forever.
Opening the doors to our very first NAIA Beach Pop Up Store in the heart of Notting Hill, London, is undoubtedly one of them.
After months of planning, designing and dreaming, launch day finally arrived. Watching our first customers walk through the doors, seeing our luxury swimwear and resortwear collections displayed in a beautiful physical space, and welcoming so many familiar and new faces was an incredibly proud moment for both of us.
From the very beginning, NAIA Beach has always been about more than creating beautifully designed swimwear. It's about helping women feel confident, comfortable and completely themselves, wherever their next destination may be. To finally meet so many members of our community in person and help them discover their perfect fit was everything we had hoped it would be.
Why We Chose Notting Hill
When we began searching for the perfect location for our first London pop up shop, finding the right neighbourhood was just as important as designing the space itself.
The moment we walked through Notting Hill, we knew we'd found it. The iconic streets, independent boutiques, colourful shopfronts and vibrant atmosphere perfectly reflect everything NAIA Beach stands for effortless style, confidence and timeless luxury.
We wanted to create a destination where our community could experience NAIA Beach beyond the screen, and there couldn't have been a more fitting place to bring our luxury swimwear and resortwear collections to life.
Celebrating With Our Nearest and Dearest
Before opening our doors, we celebrated this exciting milestone alongside many of our nearest and dearest NAIA friends.
Sharing the evening with people who have supported us from the very beginning made the launch even more meaningful. Looking around the room, we were reminded that NAIA Beach has always been built on friendship, community and the incredible women who continue to champion our brand.
It was a special evening filled with conversation, laughter and excitement as we celebrated not only the opening of our first store, but everything NAIA Beach has grown to become.
Meeting the NAIA Community
One of the greatest joys of opening our first Notting Hill pop up store has been meeting so many of you face to face.
We've loved helping women discover styles they may never have tried before, finding the perfect fit together and hearing where your next holiday is taking you.
Shopping online will always be an important part of NAIA Beach, but nothing compares to being able to offer personal styling advice, recommend the perfect swimsuit and watch someone's confidence grow as they find a style that makes them feel incredible.
Those conversations have been, without question, the highlight of our week.
Celebrate With Us and Enjoy 15% In Store
If you haven't had the chance to visit us yet, we'd absolutely love to welcome you.
To celebrate the opening of our very first NAIA Beach Pop Up Store, we're delighted to offer 15% OFF all full-price in-store purchases throughout the pop-up. It's our way of saying thank you for being part of the NAIA journey and celebrating this unforgettable milestone with us.
Our team will be on hand throughout the weekend to help you find your perfect fit, answer any questions and introduce you to our latest collections. Whether you're looking for luxury swimwear, elevated resortwear or simply want to say hello, we'd love to welcome you.
Visit Our Notting Hill Pop Up Store
NAIA Beach Pop Up Store
204 Kensington Park Road
Notting Hill
London W11 1NR
Opening Hours
11th–12th July 2026
11:00am – 6:00pm
We'd love to see you there.
Thank you to everyone who has visited, supported us and shared this milestone with us. Opening our first ever NAIA Beach Pop Up Store has been a dream come true, and we're incredibly grateful to be sharing it with such an inspiring community.
Whether you've been part of the NAIA journey from the very beginning or have only just discovered us, we'd love to welcome you to our first ever pop-up. We can't wait to meet you, help you find your perfect fit, and share everything we've been working on with you.
See you in Notting Hill.
With love,
Tess & Gayle
Founders, NAIA Beach
