OUR STORY
WELCOME TO NAIA BEACH
Your Best Self, Uncovered
NAIA was founded by best friends Tess Daly and Gayle Lawton with a simple belief: swimwear should make every woman feel confident, comfortable and effortlessly beautiful.
Inspired by a shared love of fashion and travel, and backed by more than 25 years of industry experience, we set out to create the swimwear we struggled to find ourselves — beautifully designed pieces that offer exceptional fit and support without compromising on style.
Designed by Women, For Women
At NAIA, fit is at the heart of everything we do.
Every swimsuit, bikini and resortwear piece is carefully developed, fitted and refined multiple times to achieve the perfect balance of support, comfort and timeless elegance.
We don't design for one season or one destination. We create beautifully considered pieces that women can return to year after year.
The Story Behind Subtle Sculpt®
Our exclusive Subtle Sculpt® technology was created from our belief that women shouldn't have to choose between support and comfort.
Rather than the heavy compression traditionally associated with shaping swimwear, Subtle Sculpt® provides gentle shaping and discreet support, smoothing and enhancing your natural silhouette while allowing complete freedom of movement.
It's not about changing your body. It's about helping you feel incredible in it.
Inspired by Travel
Travel has always been at the heart of NAIA.
Inspired by some of the world's most beautiful destinations, our collections are designed to create more than just swimwear — they're made to become part of your complete holiday wardrobe.
From beach mornings and poolside afternoons to long lunches and sunset drinks, our pieces are designed to mix effortlessly together and take you from sunrise to sunset.
Designed in London. Loved Around the World.
Every NAIA collection is proudly designed in London, with meticulous attention given to every silhouette, print, fabric and finishing detail.
Today, NAIA is worn by women around the world, becoming part of holidays, honeymoons, celebrations and unforgettable adventures.
As the brand has grown, so has our world, expanding beyond our signature swimwear into luxury resortwear, activewear and NAIA Men — all united by the same commitment to exceptional fit, premium quality and timeless design.
Thoughtfully Made
We believe beautiful design should also be considered design.
Many of our collections use innovative regenerated fabrics created from materials including repurposed post-consumer plastics, discarded textiles and recovered fishing nets.
It's part of our ongoing commitment to creating beautifully made pieces designed to be worn, loved and travelled in for years to come.
Our Community
The greatest part of our journey is seeing the women who wear NAIA.
Women of every age, shape and stage of life choosing our pieces for their holidays, celebrations and special moments are at the heart of everything we do.
Every photograph, message and story you share reminds us why we created NAIA in the first place.
Whether you've been with us from the beginning or have only just discovered us, thank you for being part of our story.
We hope that wherever your next adventure takes you, NAIA is packed in your suitcase — and that every time you wear it, you feel like the very best version of yourself.
With love,
Tess Daly & Gayle Lawton
Founders, NAIA Beach
With love, Tess + gayle
Life long friends with a mutual passion for travel and fashion.
loved by style insiders
