Who are we?

Our mission at NAIA is for you to feel comfortable, confident and special when wearing our collections, that’s why each piece is designed for an ultra flattering fit, with timeless luxury fabrics and subtle, elegant glamour in every piece.

Don't just take our word for it - Reviews from happy customers
I literally have one of everything off your current range and LOVE them all!
— Megan, Cornwall
Now own 7 NAIA Beach pieces. Have worn endlessly in both 2022 and 2023
— Erin, Nottingham
I'm a mum of 4 and after years of searching for a swimsuit that fits all my lumps, bumps and big boobs but I feel sexy in, I've finally found one!
— Amanda, Kent
Felt great in every NAIA piece on holiday which I never do at 47 in a swimsuit! Got a lot of compliments & people asking where it was from also
— Naomi, London