Discover the NAIA Beach 2026 Collection Launch at Brown Thomas Dublin

There are certain moments in business that feel incredibly special, the kind you pause to truly take in, and our recent trip to Dublin to celebrate the launch of NAIA Beach at Brown Thomas was definitely one of them.

As co-founders of NAIA Beach, seeing our luxury swimwear and resort wear collections showcased in one of Ireland’s most iconic luxury department stores felt both surreal and deeply rewarding. Brown Thomas Dublin has such a rich heritage in designer fashion and premium retail, and to see NAIA Beach sitting proudly alongside some of the world’s most respected luxury brands was a genuine pinch-us moment.

From the moment we arrived in Dublin, there was an unmistakable excitement around the launch. The Brown Thomas team made us feel incredibly welcome, and it was wonderful to finally see the dedicated NAIA Beach pop-up come to life inside the beautiful Grafton Street flagship store.

Walking through the space and seeing the collection so beautifully displayed was incredibly emotional for us. Every NAIA Beach piece is thoughtfully designed by women, for women, combining flattering fits, premium fabrics, and timeless elegance to help women feel confident, comfortable, and empowered. Seeing customers discovering the collection, trying on the swimwear, and connecting with the brand in person made all the hard work worthwhile.

One of the highlights of the trip was hosting an intimate presentation of the new summer collection alongside the NAIA team on Tuesday 19th May. We were joined by fashion press, stylists, content creators, and friends of the brand, all coming together to celebrate this exciting new chapter for NAIA Beach in Ireland. The atmosphere was warm and uplifting, filled with inspiring conversations about travel, summer fashion, confidence, and effortless holiday style. We even sat down with The Gloss to talk all things travel and shared some of our personal holiday essentials, from our favourite resort wear staples to the swimwear pieces we never travel without.

Watch the video below to see us talking all things travel with The Gloss

What makes this partnership even more meaningful is how naturally aligned Brown Thomas feels with the NAIA Beach philosophy. Like us, they champion craftsmanship, quality, and timeless luxury. We’ve always believed that women deserve designer swimwear and luxury resort wear that makes them feel incredible without compromising on comfort or fit, and Brown Thomas felt like the perfect home for our collections.

Launching at Brown Thomas Dublin marks such an exciting milestone for NAIA Beach as we continue to grow internationally, and we’re so grateful to everyone who came to support us during the launch.

To our Irish customers, thank you for the warm welcome. We are beyond excited for you to discover the NAIA Beach collection in person this summer at Brown Thomas Dublin and online.

With love,
Tess & Gayle

Watch some of the incredible reactions to our 2026 collection below….