How to Care for Your Swimwear: Expert Tips from Tess & Gayle at NAIA

HOW TO CARE FOR YOUR SWIMWEAR

At NAIA, we believe that swimwear should be designed to last. Every piece in our collection is thoughtfully created using premium materials that offer comfort, support, and timeless style. Whether you're enjoying a beach holiday, relaxing by the pool, or escaping to a spa retreat, proper swimwear care is essential to maintaining the beauty and longevity of your favourite pieces.

As founders, we've spent years sourcing high-quality fabrics and perfecting the fit of our
designer swimwear. We know that with the right swimwear maintenance, your NAIA
swimwear can continue to look and feel exceptional season after season.

Here is our complete swimwear care guide to help you get the most from your investment.

Why Swimwear Care Matters

Even the highest-quality luxury swimwear is exposed to harsh elements. Chlorine, saltwater, sunscreen, body oils, and prolonged sun exposure can all affect the elasticity, colour, and durability of your swimsuit over time.

Understanding how to care for swimwear properly can significantly improve swimwear
longevity, helping your favourite NAIA pieces maintain their shape, support, and vibrant
colours for years to come.

Rinse Your Swimwear Immediately After Use

One of the simplest swimwear washing tips we can offer is to rinse your swimsuit as soon as possible after every wear.  Whether you've been swimming in the sea, a chlorinated pool, or a spa, salt, chlorine, and minerals can remain trapped within the fibres. Rinsing your NAIA swimwear with cool, fresh water helps remove these elements before they can cause damage.

This small step is one of the most effective ways of caring for swimsuits and preserving the quality of your premium swimwear.

Hand Wash for Best Results

When it comes to luxury swimwear care, hand washing is always recommended. Use a mild detergent designed for delicate fabrics and gently wash your swimsuit by hand.
Avoid harsh detergents, bleach, and fabric softeners, as these can weaken the fibres and affect the fit and performance of your swimwear.

At NAIA, we always recommend hand washing as part of your regular swimwear
maintenance routine to keep your women's swimwear looking beautiful.

SHOP SWIMWEAR

Never Wring or Twist

After washing, resist the temptation to wring or twist your swimsuit.  Stretching the fabric when wet can damage its elasticity and alter its shape. Instead, gently press out excess water or roll your swimsuit inside a clean towel to absorb moisture. This simple habit will help preserve the fit and comfort that make NAIA swimwear so special.

Avoid Heat and Direct Sunlight

Heat is one of the biggest contributors to swimwear wear and tear.  Avoid tumble dryers, radiators, and prolonged exposure to direct sunlight when drying your swimsuit. Excessive heat can cause colours to fade and fibres to weaken. 

For best results, lay your swimwear flat in a shaded, well-ventilated area and allow it to air dry naturally. By following these luxury swimwear care practices, you'll help ensure your swimsuit remains as beautiful as the day you purchased it.

Protect Your Swimwear from Rough Surfaces

Pool edges, decking, rocks, and textured seating can all damage delicate swimwear fabrics. Whenever possible, sit on a towel or cover-up to protect your swimsuit from snags and abrasion. Looking after your designer swimwear in this way will help maintain its appearance and extend its lifespan.

Rotate Your Swimwear

If you're travelling or swimming regularly, consider bringing more than one swimsuit.
Rotating your NAIA swimwear allows the fabric time to recover between wears, helping
preserve elasticity and fit. It's also the perfect opportunity to enjoy different styles throughout your holiday.

Store Your Swimwear Correctly

Proper swimwear storage is just as important as washing and drying. Before storing your swimsuit, always ensure it is completely dry. Folding away damp swimwear can lead to odours, colour changes, mildew, and unnecessary wear.

At NAIA, every swimwear purchase comes with one of our signature reusable swimwear
storage wallets, designed to protect your swimwear at home and while travelling, making it one of your must-have swimwear travel essentials.
Whether you're packing for a weekend spa break or a long-haul beach escape, your NAIA
reusable swimwear wallet keeps your pieces protected and organised.

Be Mindful of Sunscreen and Oils

Sunscreen is essential for protecting your skin, but it can sometimes affect swimwear fabrics.  We recommend applying sunscreen before putting on your swimsuit and allowing it to absorb fully before dressing. Rinsing your swimwear promptly after wear will also help minimise staining and discolouration. This is particularly important for lighter-coloured luxury swimwear and premium swimwear fabrics.

Sustainable Swimwear Designed to Last

At NAIA, sustainability goes beyond the fabrics we choose. We believe in creating
sustainable swimwear that is designed to be loved, worn, and enjoyed for many seasons.
By following these swimwear care tips and taking a little extra time to care for your pieces, you'll help reduce unnecessary waste while protecting your investment in quality
craftsmanship. Our goal has always been to create luxury swimwear that combines timeless design, exceptional fit, and lasting durability.

Thank you for choosing NAIA and for joining us in embracing a more thoughtful approach to fashion.

Love,
Tess & Gayle

Quick Swimwear Care Checklist
✓ Rinse after every wear
✓ Hand wash using a gentle detergent
✓ Avoid bleach and fabric softeners
✓ Never wring or twist
✓ Air dry naturally away from heat
✓ Protect from rough surfaces

✓ Rotate between swimsuits
✓ Use your NAIA reusable swimwear storage wallet
✓ Store completely dry

SHOP SWIMWEAR