Naia Beach was founded by Tess Daly and Gayle Lawton, who shared a vision to create swimwear that helps women feel confident, comfortable and effortlessly beautiful.Designed by women, for women, the brand was built on the belief that exceptional fit is the foundation of confidence. From the beginning, Tess and Gayle set out to create beautifully crafted swimwear that celebrates the natural shape of the body — combining flattering silhouettes, thoughtful design and hidden support to ensure every piece feels as good as it looks.

With over 25 years of industry experience behind the brand, every Naia Beach design is carefully developed and fitted multiple times to achieve the perfect balance of sculpting support, comfort and elegance. The result is swimwear designed to move with you and elevate how you feel when wearing it.As the brand has grown, Naia Beach has expanded to include women’s activewear and men’s swimwear, all created with the same commitment to quality, longevity and timeless style — pieces designed to be worn and loved season after season.
The brand is also committed to responsible craftsmanship.
Many of our fabrics are made using regenerated materials, including repurposed post-consumer plastics, discarded textiles and recovered fishing nets, helping reduce waste while creating beautifully durable garments.
Guided by the vision of its founders, Naia Beach continues to design pieces that empower you to feel confident, comfortable and completely yourself.