Introducing NAIA Active: A New Era of Movement, Confidence & Style
Movement meets elegance. Power meets softness. Performance meets the unmistakable NAIA touch.
Today, we’re excited to reveal the upcoming launch of NAIA Active - our brand-new activewear collection for women designed to move with you, support you, and elevate the everyday, a collection rooted in the brand's signature focus on fit, confidence, and considered design.
At NAIA Beach, our mission has always been simple: to design pieces that help women feel effortlessly confident; on holiday, by the sea, and in every sunshine-soaked moment. And now, we’re bringing that same philosophy to a brand-new category we’ve been quietly perfecting behind the scenes.
We’re so excited to share that NAIA Active, our first-ever activewear collection, is launching 7 January at 6PM.
Thoughtfully designed by women, for women, NAIA Active blends sculpting technology, elevated aesthetics, and everyday comfort to create activewear that feels as beautiful as it looks. Whether you're heading to a morning workout, a pilates class, a long walk, or simply moving through your day, this collection was made to go with you, effortlessly.
What You Can Expect From the Collection?
While full details are still under wraps, here’s a little of what’s coming:
Sculpting, Supportive Fits
Our signature approach to flattering the female form continues with activewear that smooths, supports, and moves with you.
Soft, Breathable Fabrics
Lightweight, flexible materials chosen for comfort, durability, and all-day wear.
Timeless NAIA Aesthetic
Expect a clean, refined colour palette and elegant, minimal silhouettes you’ll want to wear long after your workout ends.
Versatile, Lifestyle-Ready Pieces
From city streets to yoga flow, NAIA active is crafted with refined detail for effortless movement.
Built around the philosophy 'Move your way' the debut NAIA Active range includes leggings, long-line bra tops, vests with built-in support, and verstaile layering pieces.
Reflecting on the design, Gayle Lawton - Co Founder said:
"We wanted activewear that adapts to her lifestyle, her pace and her shape, in a fit that feels totally hers."
NAIA Active isn’t just activewear. It’s an extension of the NAIA lifestyle; comfortable, confident, and beautifully considered.
Designed for Real Women, Real Movement
At the heart of NAIA Activewear is our commitment to creating pieces that work for real bodies. Just like our swimwear, the collection was developed with a diverse range of women in mind, ensuring flattering cuts, supportive structures, and silhouettes that make you feel good the moment you put them on - perfect for our NAIA 'Girl On The Go'
Movement should feel natural, not complicated.
Style should feel effortless.
And activewear should make you feel empowered, not self-conscious.
And it has been created to do exactly that!
When talking about the inspiration behind the new collection, Tess Daly - co founder shared:
“The Naia woman asked for activewear that moves with her, flatters her body, and feels effortless; Fit has always been at the foundation of Naia, and every piece in Naia Active was designed to sculpt, flatter, and move with the body, becoming a seamless part of her day, from workouts to travel, errands, and moments of pause.”
NAIA Active officially launches 7 January at 6pm GMT, exclusively and only online at naiabeach.com, and it’s set to become your new go-to for luxury women’s activewear that looks incredible and feels effortless.
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Stay Connected
Follow us @naiabeach for behind-the-scenes previews, fabric close-ups, styling inspiration, and launch updates.
NAIA Active — made for movement, designed for confidence, created for you.
